These actions that the user can perform on your site are called Events. Or you may have an image gallery and you want to determine when the user has reached the end. For example, you may have a multi-page registration form and you want to determine when the user makes it to each step. It’s basically a container that you can add any tags/pixels (including GA) needed for tracking, retargeting or any other purpose.Įvents are key actions on the website that you want to track in GA. This is Google’s free tag management tool which is installed once on the site and then managed easily via the Tag Manager dashboard. If the Google Analytics tracking code is embedded directly on the website or implemented via a 3rd party plugin, you should consider moving the code into Google Tag Manager. Step 13: Audit all 3rd party technologiesīefore auditing the actual results in Google Analytics (GA), you should first check if GA has been set up correctly: Check Google Analytics tracking code Step 12: Check for social pixels and tags Step 2: Check Google Analytics traffic trends Together, these 15 checks and audits are an important first step when you start working with a new client and can also be a recurring activity as part of an annual review of website performance. Download our 15-step website audit template at the bottom of this guide to create a comprehensive audit report. Use this website audit checklist to conduct professional website audits for your clients. The best way to assess a website in a holistic way is to perform a website audit. Competition online is accelerating in this day and age, so it’s important to ensure your website is performing optimally across all these criteria. Many factors contribute to a user’s positive or negative experience on a site like the way it is designed, load speed, content quality, ease of navigation, usability and more. According to web credibility research from Stanford University, 75% of users judge a company’s credibility based on the quality of their website. Great websites make businesses more trustworthy.
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